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How Apple & Ivy came about

I came up with the idea of Apple & Ivy after a party in June of 2008. I wanted my son to be dressed up for the occasion, tie and all. I sought after a tie that looked like an adult tie design, but came up short. I figured I could find a tie that was made out of silk, but again I was at a loss. Lastly I really wanted my son’s and husband's tie to match, but I quickly came to realize there was no such thing as a father and son necktie set.

I decided to take matters into my own hands. After dozens of prototypes, countless revisions and bits of fabric strewn from wall to wall, I finally got my new product looking just right. My matching husband and son tie set was the hit of the party. Everyone raved and asked where they could get outfits of their own. And so began Apply & Ivy…

Since I am a mother of a son, I know how hard it is to find cute and unique things for your son(s). This item was such a hit and not offered anywhere else; I wanted to be able to offer it to other mothers. I can certainly guarantee it will be the hit of your next party or event.

Expansion of Matching Items

The expansion of Apple & Ivy’s matching product line actually came about through suggestions of our customers. I had mothers that wanted their daughters to be apart of the matching collection, so I added headbands and clips to the product line. In spring of 2010 I added the matching jewelry line after I had mothers wanting to be included, especially for Mother’s Day. Our product line has grown from 1 product offering in August of 2009 to now 23 product offerings in May of 2010.


In 2008, I left my full-time job as a Database Coordinator at Rollins College to become a stay at home mother. Later that year, I founded Apple & Ivy—a small idea that turned into a growing company and my dream career. I graduated from Rollins College with a B.A. in Environmental and Growth Management Studies and I hold an MBA from the Crummer Graduate School of Business. I currently live my husband and my energetic son in Florida.

~Rebecca Holewinski Wilding